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360 EXPERIENCE
NOVEMBER 14th, 2022
3 hr | $99
🅘🅝🅣🅔🅝🅣
Have you ever wondered why your client chose to book with you?
Statistics say a client will inquire with an average of 4 salons before committing. Why you?
Every choice we make from marketing ourselves; conducting ourselves behind the chair; and the execution of every service is what leads to growth.
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We must have 🅘🅝🅣🅔🅝🅣 in every move we make. In this class we dive into the whole 360° Experience our clients encounter from the moment they book to the moment they return home.
We dissect an entire appointment, and walk through the client’s perspective on what will lead their choices.
Their choice to:
✅ Rebook & return
✅ Refer their friends
✅ Purchase Retail
INCLUDES:
Demo of a Fluid Layer haircut.
Ever have a client complain about their layers being too heavy? Or the infamous complaint of a "shelf" being left behind?
Layers encourage movement, enhance our color work, and create life in our client's look. With this technique any client with any hair type can wear their hair any way they like, even straight without having any obvious chunks or "seams" within their layered sections.
This is a template that can be applied to any shaping service, regardless of length or style.
Learn how to add your signature to any haircut so that no other stylist can replicate your work! Let’s set new 🅘🅝🅣🅔🅝🅣ions together and watch your happy client base soar.
INDUSTRY LIFE
OCTOBER 10th, 2022
10:00-2:00 pm
4 hr | $250
“Find a career you love and you’ll never work a day in your life”.
Success doesn't happen by accident!
We’re called to this industry due to creative passion. Cosmetology school helps lay a foundation for technical skill. But when do we learn the business? Sustaining a career in cosmetology requires an understanding of economics and financial responsibility.
In this class we will discuss the financial and business side of our unique industry. There will be a Q&A segment on taxes and write-offs. Want to know more about what it really means to be an Independent Contractor vs Employee? We will discuss the pros/cons & legalities of our industry.
We will learn the importance of written goals, and how to achieve them without failure.
Feeling fulfilled and truly happy in life is based on progress. Setting progressive goals that allow gradual victories helps us climb the ladder to larger achievements.
Goal setting is the vehicle that drives us to our desired destination!
My goal: Take the “Six-Figure stylist” from industry unicorn to industry norm.
*Lunch will be provided.
ADVANCED FOIL PLACEMENTS
SEPTEMBER 12th, 2022
4.5 hr | $380
Foilayage.
Bayalage.
Root Smudge.
Root Tap.
Color Melt.
Air Touch.
We could go on and on amiright?!
Are they buzzwords or is there really an individual description and technique for each of them?
Our hands-on Foil Placement class dives deep into the different techniques and how to combine them to work smarter not harder. Not only increasing our productivity (aka profitability!) but saving our client's hair from unnecessary chemical exposure.
FORMULATION: Base + Tone
AUGUST 15th, 2022
4 hr | $250
We've all been there.
Warped our brain creating the perfect formula in the lab. Only to rinse and realize: this was a fail.
Why?
Why did that ash based formula still come out warm? Why didn't that double N knock out her gray?
All of those why's will be covered in this interactive workshop.
We'll use unexpected props and tools in this hands-on workshop to create a deeper understanding of color theory that we can actually retain.
Leave with tangible & visual examples of level & tone. How pigments dominate, reflect, and act based on attributing levels & undertone of canvas.
ADVANCED EXTENSION BOOTCAMP
MAY 16th, 2022
5 hr |$500
Create and take home a mannequin professionally displaying each method. Perfect tool to provide a visual of method comparison during client consultations!
Advanced Extension Bootcamp is an intimate setting with one on one, hands-on training. Mannequins, extension hair, & tools are included in ticket cost.
Doesn’t matter what companies / methods you’ve been certified in, this class covers tips for coloring hair extensions, blending extensions to the natural hair using the right pair of shears, advanced placement and combining methods in a universal way that can be applied to any brand!
Covered methods: K-Tip, I-Tip, Sew-in, One-Step, Tape-in, Clip in.
*Lunch will be provided.
SCIENTIFIC BLOWOUT BOOTCAMP
JUNE 20th, 2022
2 hr | $99
Voluminous, bouncy blowouts are the most requested non-chemical service in our industry.
With specific salons dedicated to this service we want to revisit the art of a scientific blow out.
• Importance of Product
• Proper tools
• Hydrogen Bonds
• Heat / Cool
• Ionic Charge
Want to become WBR certified? Click below!
May 23-24, 2021
Sacramento, CA
June 27-28, 2021
Vacaville, CA
Use code LIA250 for a $250 discount on your certification investment!